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 How it's done |
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Jan 27, 2012 - 9:42 PM - by Watser?
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Quote:
The case for Israel is made of four propositions that should always be presented in the correct escalating order.
We rock
They suck
You suck
Everything sucks
That's it. Now you know everything that it took me a lifetime to learn. The rest is details; filling in the dotted lines.
You begin by saying how great Israel is. Israel want peace; Israel is the only democracy in the Middle East; the desert blooms; kibutz; Israelis invented antibiotics, the wheel, the E minor scale; thanks to the occupation Palestinians no longer live in caves; Israel liberates Arab women; Israel has the most moral army in the world, etc.
This will win over 50% of your listeners immediately. Don't worry about the factual content. This is about brand identity, not writing a PhD. Do you really think BP is 'beyond petroleum'?
Then you go into the second point: They suck. Here you talk about the legal system of Saudi Arabia, gay rights in Iran, slave trade in the Sudan, Mohammad Atta, the burqa, Palestinians dancing after 9/11, Arafat's facial hair, etc.
There is only one additional principle you need to understand here. It will separate you from the amateurs. You need to know your audience. If you've got a crowd already disposed to racist logic, go for it with everything you have. But if you get a liberal crowd, you need to sugar coat the racism a bit. Focus on women rights, human rights, religious tolerance, "clash of civilizations", terrorism, they teach their children to hate, etc. Deep down your audience WANTS to enjoy racism and feel superior. They just need the proper encouragement so they can keep their sophisticated self-image. Give them what | ... [Read More]
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