Look at how different the comments are on the Swedish site than the comments are on the other, almost identical story on US or UK sites.
Also
this is a kind of interesting link* from the comments there, and it addresses the fact that people don't realize how differently they treat little girls vs. little boys, which I suspect is one of the biggest hurdles people have to understanding why this is a valuable exercise. I see a lot of people saying they treat kids the same regardless of their sex, but I don't believe them.
*Also from a heavy metal country, so they talk funny!