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Originally Posted by ShottleBop
According to Thrillist:
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So, uh, what the hell is a cascara? A Starbucks spokesperson said the word literally translates to "husk" or "shell" in Spanish and refers to the outer skin of the coffee cherry fruit that surrounds a coffee bean. With that said, the Cascara Latte is made with the fruit of the coffee cherry and adds subtle flavors of dark brown sugar and maple to Starbucks' classic espresso. Think a Flat White or Latte Macchiato, but with a slight sweetness. The espresso flavor is the star of the show.
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For the record, "cascara" IS Spanish for "husk" or "shell." |
And that is a marketing decision in itself.
Why not just call it a 'husk latte'? Or, in Seattle, at least, 'Husky Latte'?
Oh...wait...introducing a henceforth largely unknown Spanish term into a set of terms dominated by French and Italian...sure, that makes sense. It makes is seem more....cosmopolitan? Particularly when a huge portion of your original market is going to be quizzically amused about the big-time coffee marketer pushing laxative on their lattes...
Yeah...riiiiight.
Shits and giggles.