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Originally Posted by Adam
Why would an increased popularity of PBR lead to rising prices for the big three cheap light beers? Drinking PBR as an alternative to the big three should lead to decreased demand and lower prices.
The answer? It hasn't! Despite the Fox article claiming that:
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A recent study by Restaurant Sciences found that low-cost beers like Budweiser, Miller Light and Coors Light are going up thanks to the rise in popularity of Pabst Blue Ribbon (PBR)-- favorite among the community of bearded men in skinny jeans.
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...it turns out that:
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Since 2009, sales of Bud Light, Budweiser, Miller Lite, and Miller Genuine Draft have all declined steadily. Pabst Blue Ribbon, meanwhile, saw its sales volume jump by 25.4% in 2009 alone before climbing by 17.6% in 2010 and 13.8% in 2011, according to Beer Marketer's Insights.
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Vindicated at last! PBR is my favorite crap beer.