Re: Is this Star Wars nerd-rage worthy?
The SW franchise is a known money maker wrt merchandising, and the tech side of the company is pretty goddamned awesome. From a business standpoint it is a good buy for those.
They also get Indiana Jones, which has some life left. Kiddo loves him and there's still plenty of Indy merchandise and stuff out there. Disney could bump that back up too, special edition videos and theater re-releases or some shit.
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