[mickthinks]

Why 'Liking' Facebook virals makes scammers rich - Yahoo! News UK

from the link

The posts - images with captions such as 'Like if you can see the tiger,' or 'Comment and see what happens' are used to build 'Likes' and 'Comments' for pages. [...] Within 3 days a post like this one has 70,000 likes, and someone somewhere is about to make a nice little profit by selling the page to a business wanting some quick wins. The buyer then changes the page details.Instant fanpage with a big following, lots of likes and an in depth edge rank.

My first thought when I read this was to post it here. Then I thought "but it isn't actually facebook doing this, it's just spammers exploiting a fb feature".

Then I thought "meh! if facebook were any good they'd have done something about it by now" so, on third thoughts ...