SCIENTISTS have figured out why alcohol makes ugly people seem more attractive - otherwise known as the "beer goggles" effect.
Far from being a simple matter of how much you have to drink, the researchers have devised a complex formula which takes into account the level of light in the pub or club, the drinkers' own eyesight, the smokiness of the room and the distance between two people.
A phenomenon which has caught out millions of people over the years, the beer goggles effect refers to how having too much to drink can make someone you find repulsive suddenly exude all the charms and allure of a supermodel.
While getting intimate with the person may seem like a good idea at the time, it's only the morning after when you realise that the Angelina Jolie superbabe you hooked up with the night before actually resembles Margaret Thatcher in the cold harsh light of day.
And while many of us have worn beer goggles over the years, no-one has ever worked out exactly why alcohol has this strange effect on our judgement.
Until now...