Free market, blah, blah, blah.
Now they can outsource his job to some chinese guy willing to work for $1,000/year plus room and board for his extended family. Smart cost cutting move on the University's part considering they've locked in season ticket suckers...er holders for next year.
Seriously, how hard is it to pay a good player to come play (it is the SEC afterall) and base the offense around him.
"You take ball, run fast, and score much times; Grasshopper."