That square shape and rounded corners does look like the standard shape for ios apps. However, any company that makes an app like that is going to put their logo on that shape, so it's the logo that matters, not the shape. And the logo is just an apple, it's a food, apples always had that shape before the computer company existed. This one doesn't even have the bite taken out of it. Apple's logo is just a recycle of Snow White and the Book of Genesis. The Appleaday one is more like Twilight. My point is its a universal symbol.
That square shape and rounded corners does look like the standard shape for ios apps.
Yes, and not just app icons. It's strongly associated with the Apple brand, and I think it is unlikely the restaurant guys were unconscious of that association when they chose it for their branding.
That square shape and rounded corners does look like the standard shape for ios apps.
Yes, and not just app icons. It's strongly associated with the Apple brand, and I think it is unlikely the restaurant guys were unconscious of that association when they chose it for their branding.
That's not their logo, though. That's just the sign out front. This is the logo:
No, mostly, I just wanted to point out another occurrence of your signature "You make it sound like..." segue to rewording what someone else has said into something easier for you to refute. I think there's a word for that.
By all means, though, don't let me stop you from proving conclusively that any regular quadrilateral with rounded corners is indelibly linked to the Apple Computers brand in any context in which it might appear.
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... don't let me stop you from proving conclusively that any regular quadrilateral with rounded corners is indelibly linked to the Apple Computers brand in any context in which it might appear.
Apples and rounded corners are both very iconic and very widely used design elements.
I'm sure that you could just go through Apple Computer's arguments in the case they made against Apple Corps to find plenty of solid defenses of the use of an image of an apple, and then tack on a Google search for "rounded corners" to cover the rest. Those have been such a common feature in user interface design since the lateish 90s that a lot of designers consider it played out and avoid them the way they avoid dropshadows.
That, and the fact that they're in completely different businesses, unlike post-iTunes Apples, means that the only way Apple Computer could prevail in this case is through intimidation.
Not that I think they will. I'm assuming it's just part of a general policy of vigorously defending their brand.
I'm assuming it's just part of a general policy of vigorously defending their brand.
I have no idea how good a case Apple's lawyers can make of it or if they'll even try. I'm just observing that the little guys here may not be quite the accidental victims they've been made to appear.
Rounded corners, metallic border. An apple store doesn't look much like it -- but an apple computer sure does, and it says 'apple' on it.
It is a damned simple look though and they probably don't have much of a case trying to enforce it, especially with so many look-alike products on the market that actually are horning in on their territory.
I have a brilliant idea, though. They should rename the place to "sosumi". If Jobs were alive, he'd appreciate the irony.
Rounded corners, metallic border. An apple store doesn't look much like it -- but an apple computer sure does, and it says 'apple' on it.
It is a damned simple look though and they probably don't have much of a case trying to enforce it, especially with so many look-alike products on the market that actually are horning in on their territory.
I have a brilliant idea, though. They should rename the place to "sosumi". If Jobs were alive, he'd appreciate the irony.
You make it sound like the form of the sign out front counts. I think it doesn't.
Okay, consider two kinds of business: Business A provides a service via the internet, and business B provides a service at its real world premises. They both have logos that blazon their written communications etc. and they both have signs over the entrance to their business premises.
Customers of A rarely if ever attend its premises and therefore are mostly unaware of its door sign, but immediately recognise its logo. On the other hand, the customers of B rarely see any communications and are mostly unaware of its logo but all recognise and feel welcomed by its door sign as they walk in off the street.
For A the door sign probably doesn't count, but in the market that businesses like B serve, their brand identity is the sign over the entrance, rather than their logo. Why do you say it doesn't count?
Apple doesn't provide services online exculsively. Apple stores are real brick and mortar places with their "Geniuses" on hand to sell devices and products. The expansion of the Apple stores have been huge and a large part of the expansion of their products. They look nothing like that shop. Design wise, they don't even utilize a sign per se, choosing instead to brand the building as they do their products. All of the stores in my area look like this:
I was not able to find a single Apple store that had a separate sign with their logo, let alone a sign with rounded corners.
LOL @ Apple using its privileged market position, political power and capital to bully other, less privileged enterprises. That causes social damage, I reckon.
But hey, maybe the little guys aren't always the victims they try to make themselves out to be!
Re: I hate Apple
I have no idea how good a case Apple's lawyers can make of it or if they'll even try. I'm just observing that the little guys here may not be quite the accidental victims they've been made to appear.
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