[Kamilah Hauptmann]

This is especially true for the users the company values the least – poor people, people in the global south, women, sex workers, etc.

That's what makes the phrase "So easy your mom can use it" particularly awful "Moms" are the kinds of people whose priorities and difficulties are absent from the room when tech designers gather to plan their next product. The needs of "moms" are mostly met by mastering, configuring and adapting technology, because tech doesn't work out of the box for them:

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