An organization has sprung up to fight the purging of Christmas from recognition by stores whose fortunes for a fiscal year depend on purchases during the Christmas season by people celebrating Christmas, but who have been intimidated from even mentioning the dread word itself.
http://www.savemerrychristmas.org/
Unfortunately, the famous Macy's Christmas Parade which goes back decades has been renamed the Holiday Parade, but they have made concessions.
But another small victory is Walmart, which caved into christian pressure and is using the word "Christmas", even though they also use the pee see "Holidays" too. Another thing is I saw a Walmart ad celebrating the Christmas season tradition of bell-ringers for the Salvation Army outside Walmarts. Target, one of the worst pee see retailers, has banned them from outside its stores.